During our rough cut screening on March 24th, we created feedback forms and distributed them to our audience. A total of 27 forms were...

My Year 12 film opening coursework was mostly edited through 剪映 (a Chinese editing software) and DaVinci Resolve Pro. However, our Year...

Sourcing Locations Initially, we considered filming at an abandoned factory in rural Beijing, which suits the conventions of performance...

Research Social media plays an important role in an artist’s cross-media branding. The multimedia nature of social media allows artists...

I collaborated with our editor Dima to design our digipak. I was responsible for planning the contents and layout of the digipak. In blog...

Our digipak cover was inspired by an in-class conversation about Julius Caesar, the Roman dictator who only had a pen to defend himself...

What is a digipak? A digipak is a printed card packaging for CDs and DVDs. The body of the digipak is made of cardboard and contains a...

Audience Theories The two-step flow theory emphasises the importance of opinion leaders who exert a high degree of influence over mass...

Modes of Reception Henry Jenkins divided fandom subcultures into 5 dimensions: Modes of reception Encouraging viewer activism...

Presentation Lyric Analysis

Entering discussions for our coursework music video, we considered alternative options for genre choice and decided on hip-hop. The...

Song Choice When we conducted our preliminary task, we were still unsure of the specific genre direction for our music video. Our group...

History In the earlier stages of human society, music was relayed orally. However, the invention of the printing press in the mid-15th...

A music video is a video which showcases a song for either promotional or artistic purposes. The main purpose of music videos is...